Persepsi Penggemar K-pop Indonesia terhadap Fenomena Genderless Group XLOV dalam Media Sosial Instagram
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Abstract
The genderless groups phenomenon in the K-pop entertainment industry has continued to grow with the emergence of the group XLOV. XLOV’s arrival in the K-pop music industry, as a group promoting a genderless concept in the K-pop industry, has sparked various reactions among the K-pop fans in Indonesia. This study aims to analyze the perceptions of Indonesian K-pop fans regarding the genderless concepts of XLOV through Instagram comments. Research data was collected using the netnography method by analyzing 1,624 comments from @panncafe account’s posts that was discussing XLOV during the July-December 2025 period. The research analysis was conducted using the framework from the book Masculinites and Culture by John Beynon (2002). The results indicate that the majority of the comments (61,4%) were consist of negative responses. This high rate of rejection starts from the strong hegemonic masculinity held by Indonesian K-pop fans and is inseparable from gender norms in Indonesian society. Thus, the genderless image that presented by XLOV were viewed as a deviation from gender norms in Indonesian society. Nevertheless, there is still a small portion of fans that shows a positive responses by accepting and appreciating the fluid form of gender expression.
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